How to Optimize Your Social Media Marketing Efforts

Social media marketing new tool in the business arena has shown a promising rise, the recent years. The web world is going gaga over it & Social media has shown a 100% higher lead-to-close rate than outbound marketing. Today nearly 84% of marketers use social media as their advertising platform. No matter what you sell and who your target audience is, using social media as a marketing tool is a sure shot way to you grow your brand.

Not having an active social media presence is kind of like living in ancient times. People may ask what social media marketing is going to do for me. Do I really need it? Yes. Social media posts can drive targeted traffic. Creating a new page on your site, landing pages, well-placed social media posts can make all the difference. A single link on Reddit or links submitted to stumble upon can transform a page from a handful of visitors a day to hundreds. Who wouldn’t want to capitalize on that?

Social media can boost your site’s SEO. Search engine crawlers know which pages are consistently earning traffic and which are just floating out there, forgotten and ignored. Driving traffic to your optimized pages with social media posts will cause them to climb much faster in the search engine results pages (SERPs).

Social media leads to real relationship building. Twitter and Instagram marketing can get you free interaction with your customer base – you can read their tweets and status updates to get insights into their daily lives like what products they prefer and why etc. & maybe you can fine-tune your strategy. You can also use social media as a tool to connect with thought leaders and tastemakers in your space, as well as journalists who cover your industry.

As people view Twitter and Facebook-like social networks, not marketing machines they’re less likely to see what you post as marketing and will be more likely to hear what you have to say. This translates to serious web traffic when you link to your site and posts that market themselves as your friends and followers share what you’ve posted.

The highly customizable nature of social media ads. Like Facebook ads, is one of the reasons social media is important. These ads even allow you to target users by things like location, education level, and industry and even purchase history and the pages they’ve liked. You also have to the option to retarget the users who visit you & even convert them into solid leads and sales.

The feedback you get in the process of social media marketing, you’ll be the first to know when there are issues – and you can take immediate steps to resolve them right away and consumers appreciate companies that respond to customer complaints.

Brand loyalty can be built on a strong social media presence. It has been found that brands with active social media profiles have more loyal customers. Being active on social media helps you become less like a business and more like what you truly are – a unified group of people who share a vision.

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