How to Ensure The Success of Outsourcing Project


Nowadays it is not unusual for people to hear the term outsourcing. This is true especially when it comes to businesses. However, as common as the term may seem, only a few people know what outsourcing really means and the clockwork behind it.

Basically, outsourcing is getting into an agreement with other companies or a person to do a specific job or function. Today, most organizations, especially big ones, are outsourcing in some way or another. Most jobs that are being outsourced are those that are not considered as part of the core of their business. For example, a bank may outsource its landscaping and janitorial operations to people or companies that specialize in those areas given that they are not related to banking. The companies or people who provide these outsourcing jobs are what is known as third-party providers, more commonly called as service providers.

Outsourcing has been existent ever since specializations in different fields of works arose. Before, companies made use of the outsourcing model to do narrow functions an example of which is the payroll or billing. It has been observed that outsourcing these processes to a company that specializes in a specific area, having the right facilities, tools and personnel, gets the job done efficiently at the least amount of cost.

There are several forms of outsourcing. Companies and other organizations employ the help of service providers to take care of different business process one of which is benefits management. There are some organizations however who outsource whole operations. The most common forms of outsourcing that handles this are IT Outsourcing (ITO) and Business Process Outsourcing (BPO).

BPO covers outsourcing such as human resources outsourcing (HRO), call center outsourcing, claims processing outsourcing and finance and accounting outsourcing. These kinds of outsourcing usually involve contracts that span to a number of years and backed up with millions of dollars in financing. People performing the jobs internally for the client company will then be transferred to the service provider and eventually become their employees.

There are 4 stages that cover the process of outsourcing. The first stage is strategic thinking. In this stage, the philosophy of the organization when it comes to outsourcing activities is developed. The second stage is the evaluation and selection. In this stage, the company decides on what projects are to be outsourced or not. Possible locations and the service providers to do the job are also discussed.

The third stage is the contract development. Everything is put into black and white so as to legalize the whole process. This includes service level agreement and pricing terms. The fourth stage is outsourcing governance or management. This stage is for ensuring the refinement of the relationship between the client company and the outsourcing service providers.

The success of an outsourcing project depends on three factors: good and constant communication to concerned employees, executive-level support in the client company for the outsourcing mission, the ability of the client to manage the hired service providers. An outsourcing professional responsible for the client company and the service providers should be equipped with skills in different areas.

How to Find a Cost-Effective Transcription Service

Transcription service is the conversion of a spoken language source into written or printed form. A transcription service provider is one who converts the spoken word to type-written format. There are various companies which provide these services to their customers.

Affordable transcription means cost-effective transcription services to clients using web-based software technology without compromising quality. It provides fast and accurate transcription service for legal, medical and other professional industries.

Quality and efficient transcription service are very much needed in many businesses and professions, whether it is medical, business or legal. It is not possible to type as fast as you speak. Even an experienced transcription service provider will have to listen four times before writing a clear one-to-one, good interview. A transcription service provider’s job is to punctuate the speech rightly, make a sense of what is said and use the homophones (words which sound similar but are spelled differently) correctly.

Generally, the duration of a transcription is dependent more on the quality of the recording. If you want to include verbatim in your transcription, like ‘um’, ‘hmm’ and repeated phrases, the transcription process will take a longer time. Another important thing for any transcription service is editing, where grammar and all mispronounced words are corrected. To suit the need of the clients, they provide all kinds of transcriptions like medical, legal, business.

Of course, the price is another consideration. It should be competitive. Quality, price within your budget and timely delivery – are the three basic things a good transcription service should provide to their clients. All works performed by highly skilled and experienced transcriptionists should again be reviewed, proofread and verified using the latest resources to ensure accuracy. To sum up, important services a transcriptionist provides are Transcription of video, audio, and digital file, Accurate typing and can transcribe in any format.

Timely transcription service without compromising the quality of work is the essence of all good transcription services. They provide a solution that meets your needs and philosophy. These service providers will offer data in Word, Word Perfect or any other format according to your needs. They can provide audio transcription services as well as digital transcription services. You can pre-define the format by giving them all the customization details and they will produce the document to your satisfaction.

By providing good quality recordings, one can make transcription affordable, as the turnaround time will be less and the transcription will be more accurate.

Internet Marketing Campaigns You Must Try


There are a lot of internet marketing types that are being used by many businessmen and entrepreneurs today. One of those is content marketing. For those who do not know what content marketing is, this marketing technique utilizes the use of high quality, relevant and informative content for attracting customers and visitors to a website. Content does not always mean blogs or any written articles. Content also mean videos, photos, and audio uploads.

No matter what kind of content is used, content marketing is being utilized to deliver information that customers need even though the content is not primarily about the business, service or the product that it offers. This is the reason that any business that is into content marketing needs to have targeted goals set so that they can easily identify with clients and encourage them to have a better customer relationship with the business or company. To help you further, here are some basic yet very important fundamentals of content marketing.

Traditional marketing methods are going obsolete. The number of customers that are turning away from the conventional method of marketing is growing every day. Clients nowadays are more aggressive towards looking for what they want and need. Customers know what they want and they are firm with their decisions now when they see what they need. They would rather search for clean and very informative content that provides and help them get what they need than view advertising and advertising methods that are overboard. So businessmen nowadays turn to content marketing in order to provide their clients with relevant and interesting information to increase their knowledge.

SEO strategies include content marketing as one of the ways to get clients. With content marketing on your side, your website increases its benefits higher such as internet presence. Your business website and other work-related and even personal sites and pages will be visible when you use content marketing. This is because when visitors to your website find your content informative and valuable, they are more likely to share it with others resulting in more traffic and page visibility. They will most likely copy your site’s link or the page on your site to directly share the information with their friends. This page will then gain high traffic and will be found in search engines most likely. Ultimately, this will lead to the discovery of your website by many people.

To build a lasting customer relationship, content marketing is needed. As you start your business, you know that it is most likely all about making relationships with a lot of people. It is one of the key components to be successful in business. Content marketing is vital here because it provides clients vital information about the product they need even before they purchase a product. When you have relevant and valuable information, clients will more likely to come to you and avail of your services and products compared to others.

Top Small Business Funding Options

Looking for business funds may not be easy but the good thing is there are some options that youcan choose from based on the amount you need and your business goals.

When to Start Looking for Additional Funds?

As yuour business grows, you will need more money to keep up with the customer demands without sacrifing the quality of your services and products. You need more cash inflow when:

  • When you hire more staff in your company
  • When you have to expand to additional branches or locations
  • Replanishing your inventory
  • Purchasing more equipment
  • Working capital to pay the rent andcover the growing payroll while still waiting for more cash inflow, etc.

So where should you get more funding?

  • Equipment Financing. This is your best option if you need a new business equipment.
  • Invoice Financing. This is best of you invoice your customers.
  • Short-Term Loans. Short term loans are multi-purpose. You can use it in any way that you want. It is easy to acquire and has flexible terms that you can choose from.
  • Grants. This is best for mission-oriented startup businesses.
  • Crowdfunding. If you have B2C startup businesses, then crowdfunding is your best bet. Crowdfunding now has various online platforms that caters to various industries. While some platforms help most any industry, others are dedicated to entertainment, music and arts. Before you sign up, it is imporatnt to read and understand the fineprints of each platform to know which best fits your products.

How to Optimize Your Social Media Marketing Efforts

Social media marketing new tool in the business arena has shown a promising rise, the recent years. The web world is going gaga over it & Social media has shown a 100% higher lead-to-close rate than outbound marketing. Today nearly 84% of marketers use social media as their advertising platform. No matter what you sell and who your target audience is, using social media as a marketing tool is a sure shot way to you grow your brand.

Not having an active social media presence is kind of like living in ancient times. People may ask what social media marketing is going to do for me. Do I really need it? Yes. Social media posts can drive targeted traffic. Creating a new page on your site, landing pages, well-placed social media posts can make all the difference. A single link on Reddit or links submitted to stumble upon can transform a page from a handful of visitors a day to hundreds. Who wouldn’t want to capitalize on that?

Social media can boost your site’s SEO. Search engine crawlers know which pages are consistently earning traffic and which are just floating out there, forgotten and ignored. Driving traffic to your optimized pages with social media posts will cause them to climb much faster in the search engine results pages (SERPs).

Social media leads to real relationship building. Twitter and Instagram marketing can get you free interaction with your customer base – you can read their tweets and status updates to get insights into their daily lives like what products they prefer and why etc. & maybe you can fine-tune your strategy. You can also use social media as a tool to connect with thought leaders and tastemakers in your space, as well as journalists who cover your industry.

As people view Twitter and Facebook-like social networks, not marketing machines they’re less likely to see what you post as marketing and will be more likely to hear what you have to say. This translates to serious web traffic when you link to your site and posts that market themselves as your friends and followers share what you’ve posted.

The highly customizable nature of social media ads. Like Facebook ads, is one of the reasons social media is important. These ads even allow you to target users by things like location, education level, and industry and even purchase history and the pages they’ve liked. You also have to the option to retarget the users who visit you & even convert them into solid leads and sales.

The feedback you get in the process of social media marketing, you’ll be the first to know when there are issues – and you can take immediate steps to resolve them right away and consumers appreciate companies that respond to customer complaints.

Brand loyalty can be built on a strong social media presence. It has been found that brands with active social media profiles have more loyal customers. Being active on social media helps you become less like a business and more like what you truly are – a unified group of people who share a vision.