What is branding? Branding, in short, is the practice of using your business name and logo in marketing communications allowing …
What is branding? Branding, in short, is the practice of using your business name and logo in marketing communications allowing the consumer to better recognize you for what products you offer in the marketplace.
Branding does more than creating recognition however, branding builds trust and loyalty among the consumer market allowing you to penetrate future markets with new product offerings more successfully. Successful branding campaigns can expect more sustained customer relationships and sales over longer periods of time than companies not implementing branding strategies.
The largest and most successful companies in the world all have used branding in their marketing communications building their brand equities into billions of dollars. Tide, Coca-Cola, Pepsi, Nestle, Ford, Boeing, and many more have all successfully built their brand to the point where consumers know them by heart and trust their products enough to purchase them without debate to the safety or quality of the product.
Branding is a long-term strategy for any business but should be strategized and implemented into marketing communications from the very beginning. If your a small brick and mortar business in a small town or city you should still follow branding strategies just the same as if you were a national franchise or corporation. There is no excuse to not use a branding strategy for your business and that includes small e-commerce websites. If you own a business, you need to brand.
Starting a branding strategy does not entail a giant budget or advertising campaign if you are low on company funds. You can start small in various different ways, some ways you may have already started using.
- Voicemail – Every business has a voice mail for when there is nobody there to answer. Make sure you use your company name in the voice mail twice. Once in the introduction and secondly in the end.
- Email – Use your company name and logo at the top of all letterheads including email. Reinforce your company name in the signature area after your messages as well. Constant reinforcing of your brand is crucial to the life of your business and once again you see the use of the company name used twice. Once in the Letterhead and once after the signature. Beginning and end.
- Advertising – In all advertising focus on how to include your company name and logo. Audio advertisements use your name twice. Once in the beginning and once at the end minimally. Display and television ads always make sure your company name or logo is always present and visible. Display ads will include online banner advertising as well.
There are many other ways to add branding strategies into your marketing communications, just remember that every mention of your company name is another way to reinforce company image to the consumer bringing recognition for your industry equaling into future sales. Anything that involves your company communication to consumers, businesses, employees, press, peers, etc. should always be branded. You will find that a good branding strategy can carry your business a long way and strengthen your company for future markets and endeavors.
Nowadays it is not unusual for people to hear the term outsourcing. This is true especially when it comes to businesses. However, as common as the term may seem, only a few people know what outsourcing really means and the clockwork behind it.
Basically, outsourcing is getting into an agreement with other companies or a person to do a specific job or function. Today, most organizations, especially big ones, are outsourcing in some way or another. Most jobs that are being outsourced are those that are not considered as part of the core of their business. For example, a bank may outsource its landscaping and janitorial operations to people or companies that specialize in those areas given that they are not related to banking. The companies or people who provide these outsourcing jobs are what is known as third-party providers, more commonly called as service providers.
Outsourcing has been existent ever since specializations in different fields of works arose. Before, companies made use of the outsourcing model to do narrow functions an example of which is the payroll or billing. It has been observed that outsourcing these processes to a company that specializes in a specific area, having the right facilities, tools and personnel, gets the job done efficiently at the least amount of cost.
There are several forms of outsourcing. Companies and other organizations employ the help of service providers to take care of different business process one of which is benefits management. There are some organizations however who outsource whole operations. The most common forms of outsourcing that handles this are IT Outsourcing (ITO) and Business Process Outsourcing (BPO).
BPO covers outsourcing such as human resources outsourcing (HRO), call center outsourcing, claims processing outsourcing and finance and accounting outsourcing. These kinds of outsourcing usually involve contracts that span to a number of years and backed up with millions of dollars in financing. People performing the jobs internally for the client company will then be transferred to the service provider and eventually become their employees.
There are 4 stages that cover the process of outsourcing. The first stage is strategic thinking. In this stage, the philosophy of the organization when it comes to outsourcing activities is developed. The second stage is the evaluation and selection. In this stage, the company decides on what projects are to be outsourced or not. Possible locations and the service providers to do the job are also discussed.
The third stage is the contract development. Everything is put into black and white so as to legalize the whole process. This includes service level agreement and pricing terms. The fourth stage is outsourcing governance or management. This stage is for ensuring the refinement of the relationship between the client company and the outsourcing service providers.
The success of an outsourcing project depends on three factors: good and constant communication to concerned employees, executive-level support in the client company for the outsourcing mission, the ability of the client to manage the hired service providers. An outsourcing professional responsible for the client company and the service providers should be equipped with skills in different areas.
Transcription service is the conversion of a spoken language source into written or printed form. A transcription service provider is one who converts the spoken word to type-written format. There are various companies which provide these services to their customers.
Affordable transcription means cost-effective transcription services to clients using web-based software technology without compromising quality. It provides fast and accurate transcription service for legal, medical and other professional industries.
Quality and efficient transcription service are very much needed in many businesses and professions, whether it is medical, business or legal. It is not possible to type as fast as you speak. Even an experienced transcription service provider will have to listen four times before writing a clear one-to-one, good interview. A transcription service provider’s job is to punctuate the speech rightly, make a sense of what is said and use the homophones (words which sound similar but are spelled differently) correctly.
Generally, the duration of a transcription is dependent more on the quality of the recording. If you want to include verbatim in your transcription, like ‘um’, ‘hmm’ and repeated phrases, the transcription process will take a longer time. Another important thing for any transcription service is editing, where grammar and all mispronounced words are corrected. To suit the need of the clients, they provide all kinds of transcriptions like medical, legal, business.
Of course, the price is another consideration. It should be competitive. Quality, price within your budget and timely delivery – are the three basic things a good transcription service should provide to their clients. All works performed by highly skilled and experienced transcriptionists should again be reviewed, proofread and verified using the latest resources to ensure accuracy. To sum up, important services a transcriptionist provides are Transcription of video, audio, and digital file, Accurate typing and can transcribe in any format.
Timely transcription service without compromising the quality of work is the essence of all good transcription services. They provide a solution that meets your needs and philosophy. These service providers will offer data in Word, Word Perfect or any other format according to your needs. They can provide audio transcription services as well as digital transcription services. You can pre-define the format by giving them all the customization details and they will produce the document to your satisfaction.
By providing good quality recordings, one can make transcription affordable, as the turnaround time will be less and the transcription will be more accurate.